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Europa Sports Products Hosts Montel Williams, Elisabeth Hasselbeck and Others at NY Awards Dinner

Charlotte, NC April 22, 2010 - Europa Sports Products, the nation’s leading distributor of nutritional supplements, will host several celebrities at an upcoming Pace University Leadership in Management awards dinner in New York.

The university is honoring Magazine Publishing Magnate David Pecker and Online Advertising Innovator Gurhaksh Chahal at its 47th annual awards dinner at Cipriani Wall Street on Thursday, April 29.

Europa Sports Products received a personal invitation for the event from award recipient David Pecker, who has had a long-running relationship both in business (through his many American Media Publications) and personally with Europa Sports Products CEO-Eric Hillman as friends and fellow entrepreneurs. An important characteristic for which the award Pecker is receiving is based. 

“When David asked me to attend the dinner, I thought this would be a perfect opportunity to introduce several of our new business partners who share a common vision of educating & changing peoples’ lives,” Hillman said.

Those partners include celebrity personalities Montel Williams, Elisabeth Hasselbeck, Phil Keoghan and Rebecca Kordecki. All soon will be introducing nutritional supplements that Europa Sports Products will be distributing. All will be attending the dinner, except for Keoghan, who is finishing work on his series, The Amazing Race.

Williams is an author, actor, producer and multiple sclerosis advocate. Hasselbeck is host of The View, author of The G-Free Diet, and is active on behalf of those with gluten intolerance. Kordecki is a fitness and lifestyle expert and creator of the Booty Slide®. Keoghan is an adventure TV personality and producer-hosting The Amazing Race in its 16th season on CBS.

“In the coming weeks all four celebrities will be coming out with new, exciting products,” Hillman said. “The Pace Award dinner seemed to be a good opportunity to both honor David for his award, and collectively celebrate the launch of these items, which mirror the publishing categories of AMI magazines in “Health & Fitness” and “Celebrity Journalism.”

Williams will be introducing a combination Super Vitamin Pack and Superfoods drink. Hasselbeck will have a line of gluten-free nutrition bars. Keoghan with a new energy bar that is formulated specifically for cyclists and the endurance market, and Kordecki has a supplement to aid in recovery after a workout.

Also in attendance will be Hasselbeck’s husband Tim, former NFL quarterback and current ESPN analyst; Melanie McLaughlin, president of Montel Media Group and her husband Keith; Michael Gottsegen, IMG Worldwide Vice President of Licensing and Retail Development; Richard Hart, group advertising director for AMI, and Dina Zajicek, assistant to Pecker.

“We are very pleased to have these new products that were developed by these well-kNO OPPORTUNITY WASTEDn people who are so concerned about good health and nutrition,” Hillman said.

 

About Europa Sports Products
Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to not only mass market retailers, but also gyms, health food stores and specialty supplement retailers. Europa offers more than 5,000 products representing more than 200 of the industry’s leading brands. NO OPPORTUNITY WASTED with over 336,500 sq. ft. of space with seven locations strategically placed across the nation, Europa's quick and complete deliveries allow businesses to keep "Just in Time" inventory. It's just what businesses need to stay competitive and profitable. Europa is committed to excellence in service, product assortment and customer satisfaction. www.europasports.com

About American Media, Inc.
American Media, Inc. (AMI) is the leading publishing company in the celebrity journalism and health & fitness categories with 16 titles that reach over 50 million readers. www.americanmediainc.com

About IMG Licensing
IMG Licensing is the premier independent licensing agency in the world.  Since 1962, IMG Licensing has been one of the core business units of IMG and with nearly 50 years of experience IMG Licensing offers an unparalleled resource in the licensing of sporting brands. IMG Licensing also offer expertise in a number of different markets and services outside of sports, including corporate trademarks, brands, entertainment and celebrity properties.  In April 2009, IMG Licensing was voted the No. 1 Licensing Agent in the annual Top 20 List in License Magazine. www.imgworld.com

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Contact:
Marcus Hermens, Creative Director
Europa Sports Products Inc.
phone:  800-447-4795
PR@europasports.com
www.europasports.com