 |
 |
 |
 |
 |
 |
 |
Phil Keoghan, Host of the Amazing Race™, introduces one “Amazing” newtrition Bar - The NO OPPORTUNITY WASTED Energy Bar.
Charlotte, NC April 22, 2010 - Power Your Adventure with the new NO OPPORTUNITY WASTED Energy Bar from television personality, Phil Keoghan - host of The Amazing Race™.
For adventure TV personality Phil Keoghan, “energy” is something that you can never fall short on when you live every day of your life to the fullest. Actually, one may say that by looking at Phil’s globetrotting endeavors over these past twenty years that he is somewhat an authority on “energy,” or the need for it. Nutritionally speaking, a demanding schedule like Phil’s can also provide its share of pitfalls. That’s why Phil turned to the experienced counsel of Sports Nutrition experts, Europa Sports to provide guidance toward the right manufacturing & marketing partners in bringing Phil’s Energy Bar to market. A bar that could become a consumer favorite for great tasting energy bars. The NO OPPORTUNITY WASTED Energy Bar, a High-Protein, Gluten-Free nutrition bar.
“NO OPPORTUNITY WASTED stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last,” says Phil Keoghan. He adds,” I’ve been traveling around the world for more than 20 years, working in over 100 countries, and one of the biggest challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in a high-protein bar made with Manuka Honey, found in my homeland New Zealand, with special medicinal properties and jam-packed with high potency energy that will power any adventure.”
The NO OPPORTUNITY WASTED Energy Bar will be hitting the market in June 2010. Europa Sports is leading with an exclusive launch thru Amazon.com- America’s largest online retailer, and then through their extensive network of nationwide customers including all major bike shops and retail outlets.
“Europa Sports has been really excited about working exclusively with Phil Keoghan on the NO OPPORTUNITY WASTED Energy Bar. Aside from being a fan of the show, it’s Phil’s Carpe diem (Seize the Day) philosophy that really hits home for me. With No Opportunity Wasted as his mantra, we kNO OPPORTUNITY WASTED that we have a partner with an equally strong work ethic as our own,” states Europa Sports CEO Eric Hillman.
About Phil Keoghan
Adventure TV personality Phil Keoghan is host of the Emmy Award-winning series 'The Amazing Race', NO OPPORTUNITY WASTED in its sixteenth season. He also hosted 'FOX After Breakfast' for FOX, 'Surprise, Surprise' for CBS and 'The Best of Both Worlds' for A&E. He's worked in over 100 countries around the world as host, producer, writer and cameraman on more than 1,000 TV episodes. He has co-created and co-produced a number of original series, including 'Keoghan's Heroes', an internationally syndicated show profiling thrill-seekers around the world; 'The Human Edge', a technology show for National Geographic Television; and 'Phil Keoghan's Adventure Crazy', a series for the Travel Channel and Discovery International, and NO OPPORTUNITY WASTED (No Opportunity Wasted), a reality television series and book. He has been profiled in People magazine and TV Guide and been featured repeatedly on The Oprah Winfrey Show. Also in 2010, look for Phil’s new film documentary Phil Rides Across America. www.NO OPPORTUNITY WASTEDEnergyBar.com
About Europa Sports Products
Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to not only mass market retailers, but also gyms, health food stores and specialty supplement retailers. Europa offers more than 5,000 products representing more than 200 of the industry’s leading brands. NO OPPORTUNITY WASTED with over 336,500 sq. ft. of space with seven locations strategically placed across the nation, Europa's quick and complete deliveries allow businesses to keep "Just in Time" inventory. It's just what businesses need to stay competitive and profitable. Europa is committed to excellence in service, product assortment and customer satisfaction. www.europasports.com
About Shubox Inc.
Shubox Inc is the USA’s premier and most diversified Innovation and Development Company in the health and wellness industry. They partner with the nation’s leading manufacturers and celebrity brands to help them grow their businesses through access to event properties, retail sales channels, media production and distribution, sponsorship consulting, brand licensing, and other services. www.shuboxinc.com
###
Contact:
Marcus Hermens, Creative Director
Europa Sports Products Inc.
phone: 800-447-4795
PR@europasports.com
www.europasports.com